Post by nelsonelias on Feb 27, 2024 5:34:35 GMT -5
Platform choices are not binary, and this is demonstrated by the fact that many people use multiple social platforms at the same time. A recent study found that the majority of TikTok users also use Facebook every month, just as the majority of Telegram users use WhatsApp, and 60.7% of Snapchat users also use Twitter. This implies that there is no particular advantage to being present on all social media platforms, but that a presence on one or two of the major platforms can provide almost all the reach needed. Meanwhile, online audio is becoming increasingly popular, with growing use of music streaming services and podcast listening. Furthermore, interest in metaverses is increasing, but at the moment users still seem to prefer the world of gaming. You might be interested in: "Is TikTok Ads also effective for B2B?" Italian panorama In Italy , almost 75% of the population is active on social media, approaching 44 million people.
This number appears to be constantly growing, after a slight decline recorded last year due to a different data collection methodology. social media trends The main reasons why Italians visit and participate in conversations on social media are to search for information, maintain contact with friends and family and pass the time, all above 40%. Searching for inspiration on products and businesses to buy follows closely Country Email List behind. The Meta group , with WhatsApp in first place, dominates the ranking of Italians' favorite social platforms , followed by Facebook and Instagram. TikTok, despite its growing popularity, remains the fourth choice, even if it reverses position with Telegram. How do users discover brands? Word of mouth continues to be an important marketing tool, ranking third among the most reliable sources of information.
However, in first place we find search engines , which have even surpassed television. Furthermore, ads on social media rank seventh in the top ten of users' favorite information sources. Precisely for this reason, digital advertising is experiencing significant growth, with annual spending on digital ads reaching $5.9 billion, up 9%. In particular, the audio sector is experiencing even more marked growth, with investment in digital audio ads exceeding $115 million, recording an increase of 20%. All this shows how important it is for brands to invest in digital marketing strategies to maintain a competitive advantage in the market.
This number appears to be constantly growing, after a slight decline recorded last year due to a different data collection methodology. social media trends The main reasons why Italians visit and participate in conversations on social media are to search for information, maintain contact with friends and family and pass the time, all above 40%. Searching for inspiration on products and businesses to buy follows closely Country Email List behind. The Meta group , with WhatsApp in first place, dominates the ranking of Italians' favorite social platforms , followed by Facebook and Instagram. TikTok, despite its growing popularity, remains the fourth choice, even if it reverses position with Telegram. How do users discover brands? Word of mouth continues to be an important marketing tool, ranking third among the most reliable sources of information.
However, in first place we find search engines , which have even surpassed television. Furthermore, ads on social media rank seventh in the top ten of users' favorite information sources. Precisely for this reason, digital advertising is experiencing significant growth, with annual spending on digital ads reaching $5.9 billion, up 9%. In particular, the audio sector is experiencing even more marked growth, with investment in digital audio ads exceeding $115 million, recording an increase of 20%. All this shows how important it is for brands to invest in digital marketing strategies to maintain a competitive advantage in the market.